![]() To maximize sales engagement platforms, you have a number of different options ranging from webinars to group lunch and learns which provide 667% higher engagement than cold outreach to set a meeting. Many other methods like contact and pitch may provide a certain level of results but the efficiency and cost are less than ideal. How to Increase B2B Sales Engagement by 667%Įngaging people on a human-to-human level to provide experiences and education is one of the few long-term sustainable lead generation methods that you can employ. ![]() As a sales-first B2B agency, we can reduce your burden, help you scale, and create a sales-engine that provides sustainable growth.Ĭontact FounderScale today for a free HubSpot audit to learn how to get better ROI from your technology investment. As a HubSpot Certified Solution Provider, we help businesses maximize their ROI. If you’re not using HubSpot for sales and marketing or you feel you’re not getting the most out of Sequences and Workflows in HubSpot, we’re here to help.įounderScale fuels founder-led B2B businesses to increase sales by reducing friction in the sales and marketing process. Are You Optimizing HubSpot Sequences and Workflows? They bring a systematic and strategic approach that brings your inbound marketing and outbound marketing together to build a powerful sales machine. They see disconnects with processes for customer engagement, strategies on pipeline management, and a lack of integrated tools.īoth Sequences and Workflows can help solve this misalignment and support your growth as a company. Yet, 90% of sales and marketing professionals say it’s more likely there is misalignment across strategy, process, content, and culture. ![]() Align and Streamline Your Sales and Marketing OperationsĪsk most B2B sales professionals and they’ll tell you one of the keys to success is aligning marketing and sales so everybody is working off the same playbook. HubSpot automation with Workflows can be a huge time saver for sales managers and sales reps. Notifying sales reps to call a news sales qualified lead (SQL)Īnother powerful use of the Workflows tool is the ability to automatically generate quotes based on the Deal stage.Rotating or sequencing lead assignments.This can include such sales strategies as: Instead of manually responding to emails or cutting and pasting boilerplate emails, responses can be automated to deliver the content that’s best designed to get customers to take the next step.įor example, after someone fills out a form to download a Whitepaper or other content offer, HubSpot Workflows will automatically send a sequence of four emails over the next month to encourage further engagement or book a demo.Īt the same time, processes can be automated to notify sales teams. HubSpot Workflows can power both external customers and internal teams.įrom an outreach standpoint, customer-facing processes can be automated including email marketing campaigns, lead nurturing, and re-engagement campaigns. Workflows can be designed to trigger automation based on: Workflows go beyond outreach and can be designed into complex systems to perform any number of HubSpot automation tasks. HubSpot Workflows, on the other hand, are a versatile tool that can also be used for sales and marketing automation. Sequences can be used to automate task creation to help your sales team ensure leads are nurtured and nothing falls through the cracks. Content offers like eBooks or Infographics.Here are some examples of what you can do with HubSpot sequences: The lead is automatically unenrolled from the sequence so the follow-up can be handled directly by a sales rep. When there is a reply to the email or a meeting is booked, the contact owner is alerted. The sequence will continue to run and deliver relevant content over time. ![]() ![]() HubSpot Sequences allows sales development reps (SDRs) to send a series of targeted, timely email messages to help drive a prospect through the buyer’s journey. We’ll take a brief look at what each tool provides and how it can be used to enhance your sales and marketing operations. Gartner Research says companies automating their lead management can see a 10% or greater increase in revenue in less than a year.įor sales and marketing automation, two of HubSpot’s most powerful tools are Workflows and Sequences. By automating sales and marketing follow-ups, you can continue to nurture leads without having to manage the outreach.Ĭompanies that excel at lead nurturing generate 50% more sales-ready leads and save a third of their costs, according to Forrester Research. Automation helps you deliver the right type of email content to the right customer based on behaviors and actions. HubSpot calls it a marketer’s best friend: marketing automation. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |